Ivancic I Sinovi

Packaging, Typeface

Ivancic I Sinovi is a pharmaceutical company located in Belgrade that produces health supplements and medical products aimed at the family market. The client wanted to maintain a consistent look and feel for all products whilst retaining the individual personalities of each. The new identity draws on the notion of family values through the use of embroidered patterns and a custom typeface.

The packaging was awarded silver at the 2010 European Design Awards.

(While at SVIDesign)

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