Frequently Asked Questions

• What services do you offer?
• What is 'brand identity'?
• What's the design process?
• What will I receive?
• How long will it take?
• How much will it cost?
• Can you help with printing?
• How can I find out more?

What do you do?

I design brand identities, printed materials and websites so that my client's can better engage with consumers.

I can take projects from the conceptual design stages all the way through to final artworking and production management, depending on the needs of the individual client. I offer a full range of bespoke design services that include:

• Art direction
• Brand identity design
• Packaging design
• Print design (brochures, leaflets, stationery, etc)
• Print production management
• Website design
• Website development


What is 'brand identity'?

Brand identity is the outward expression of a brand. It is a reflection of how a brand wishes to be perceived by consumers.

Perception and recognition of a brand is heavily influenced by its visual communication, be it a companies website, brochures, advertising, etc. Consistent use of an appropriate visual style will reinforce the brand's values and create distinction from it's competitors.

Although a logo is important, it is only one element of a brand's visual identity. To create an effective visual identity, careful consideration should also be given to fonts, colours, secondary graphic elements and the use and style of any images.


What's the design process?

The design process generally includes the following stages:

• Briefing - Identifying a client's needs and ascertaining the target audience.
• Research - Analysis of existing branding, competitors and market trends.
• Concepts - Presentation of possible design options to the client.
• Development - Implementation of client feedback for chosen option.
• Artworking - Preparation of final artwork for printer or web developer.
• Production - Management and quality control of production.
• Support - Providing ongoing help and advice after project completion.


What will I receive?

During the course of the project the client will receive design visuals as printed sheets or as PDF files.

Final deliverables will vary for each project, but in general, clients will receive final artwork which is ready for use by a printer. Artwork will be provided in various industry standard formats. I am also happy to accommodate any other specific file format requirements should they be needed.


How long will it take?

Timescales will vary for each project, however, if you have a deadline in mind I will endeavour to accommodate it. Please contact me with details of your project and I can then provide an estimate for the timescale of completion. Please click here to contact me.


How much will it cost?

Fees will vary for each project due to the bespoke nature of the services I offer. Please contact me with details of your project and I will be happy to provide you with an itemised quote. Please click here to contact me.

My clients expect high quality design work that is created specifically for them. Creating good design is a time consuming process that requires a high degree of skill. It is an investment that will add long term value to your business.


Can you help with printing?

Yes. I have a number of printers and suppliers that I work with regularly, providing various production services to fit various budgets. Some clients prefer to manage production themselves, in which cases I will provide print-ready artwork either to the client or to their specified printer.


How do I find out more?

If you have any questions or would like to discuss a potential project, please feel welcome to contact me directly:

Call: 020 7558 8891